Brand Design

viavia

We launched an exciting new initiative—a record label and community based in Amsterdam, specializing in minimal house music. We're crafting a space where meaningful connections and beats blend seamlessly. Beats to bonds.

The logo reflects this vision: a versatile icon that integrates V, A, and I into a unified symbol, retaining its essence from any angle. This project allows me to express my creativity fully, evolving the brand while honoring its roots and connecting deeply with our audience.