Identity design

Superlease

At Superlease, it’s not just about finding a car—it’s about discovering the perfect ride for your business or personal needs. Serving the vibrant Randstad region, their offerings range from diverse car models to tailored deals, blending sophistication with a playful nod to the iconic Superman logo.

This project aimed to captivate the target audience, reflecting the brand’s essence. Redesigning a brand is about evolving—honoring tradition while embracing modernity, telling a story that resonates louder with its audience.