Identity Design

Full Potential

Full Potential aims to provide professionals within online marketing and finance. They are data-driven and their focus is on sustainability and professionalism. I got the task to create a whole new identity. Combining the letter F and the letter P and the arrow that stands for full potential makes this a smooth and strong logo. Designed a few icons for their core values and a wrote a detailed branding guideline.


Full Potential Logo
Full Potential Icons Full Potential Brand